Friday, 30 September 2011

Fury over Gisele Bundchen latest sexiest AD

Many women in Brazil have condemned the latest ad campaign by Gisele Bundchen as sexiest and have called that it be banned.Gisele Bündchen.The ads for Hope underwear aired last week and feature a half naked Gisele, 31, confessing to her other half that she crashed his car, maxed out his credit-card and invited her mother to come and stay.
The voiceover suggests the only 'correct' way to deliver the news would be by stripping to your underwear and 'using Brazilian charm' to cushion the blow - with the tagline 'Hope teaches.'
Government officials from the women's secretariat in Brasilia released a statement denouncing the TV spots after receiving complaints from outraged viewers.
 The statement said: 'The model, Gisele Bündchen, encourages Brazilian women to use their "charm" to lessen possible reactions from their partners.
Sandra Chayo, the company's director, told The Guardian: 'Gisele can testify that all of the situations shown in the campaign are jokes about daily life (and) in no way should they be taken as being depreciative of the feminine figure.

source:daily mail

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